Traffic Generation

By: Sparxoo

Mainstream media should have a pulse on what’s most important in society. The front page of the New York Times (NYT) should be a slice of general society’s interest for that day. What about social bookmarking sites? Since readers pick their favorites to make their own front page, social bookmarking sites should reflect the interests of the community.

Does mainstream media, like the NYT, parallel those interests of social media? Yes and no. Madoff making away with $50 billion makes the front page of Digg and the NYT. True, there’s a lot of parallels with social media and mainstream media, but you will never see, “Identifying yourself as a lesbian gets you banned on Xbox Live” on the front page of the New York Times.


In a world where the news cycle is shorter than your drive to work, the NYT does a surprisingly good job keeping up. Social bookmarking sites are constantly updated by millions of users every day. It’s like strapping news to a rocket and blasting off every 30 minutes. While the NYT is a top source for bookmarking sites, we can see the emergence of an entirely different, new, alternative media. YouTube, The Huffington Post, Artstechnica are some of the alternative media ahead of the curve–receiving the torch passed on from traditional media.

Back to the post title question: Are social bookmarking sites a pulse on societal trends? Our hypothesis was, yes. Let’s focus on one of Web 2.0’s most popular social bookmarking sites, Digg. To test this theory, we took the top dugg topics on Digg and plugged the top NYT topics into Google Trends. Were we right? Yes and no. The top dugg topics were shifted versus the NYT. Here is what we found.

To see the findings, visit Sparxoo.com.

By: Janice Jenkins

Are you having difficulty talking to your poster printing company? If this happens quite often, you have to be careful and protect yourself from spending more than you really need to. You need to learn the proper language and mannerism on how to talk to your printing company. This may sound hard, but actually it is very easy to do and it can really benefit you with reduced printing quotations and discounts. We will teach you how to do this in four easy steps.

1. Study the terms. First you must know the poster printing company talk. You have to know the important terms and concepts in poster printing, and you must also know the exact procedures. You can do this by just doing some Google searches and Wikipedia research. Remember what you learned and try to have a general idea of what poster printing companies usually do. Once you have learned enough of the terms and concepts, you should be ready to talk to your printing company on very equal terms.

2. Slice through the sales talk. Now, as you start talking with your printing company, you need to know how to slice through their sales talk. Most printing company agents or representatives will try to impress you with how great their printing processes are, and how your prints will look good with more expensive printing options. Well, you do not have to listen to all this if you do not want to. Since you already researched a lot on the first step, you can just tell the agent your specific order details. Tell them you already know what they are talking about and have decided on the best poster printing options for your work. If you are firm enough in speaking you should save a lot of time by eliminating their sales talk completely. You might even save a lot of money too by beating the temptation to print more expensively.

3. Go for bargains. While the talking is ongoing, you might also want to keep an ear out for printing bargains. Or if you do not hear of anything, why not ask if there are bargains to be had in printing, or if there are discount packages for color posters. Some agents conveniently hold back this information to get you to pay for higher printing quotations, but if you are firm enough with asking, you can probably get some good info on cheaper prices for wholesale poster printing. So do not be afraid to ask and see what money saving packages your printing company offers. You might be surprised at the answer.

4. Promise loyalty for good service. Lastly, once the talk comes to its final phases, try to see if you can make an impression in the printing company representative. Try to convince them that you will hire them again and become a loyal customer to the printer. This usually invokes a nice reaction with the printer and you should get better and sometimes cheaper service as long as you employ them on a regular basis. If done right, you can really make friends with the poster printing company giving you a nice avenue to print posters easily and cheaply.

So that is how you talk to your printing company. By being informed, direct and friendly with them, you should get a faster and friendlier service that saves you time and money easily.

By: steve d

There are so many success stories you will hear about businesses making it big on the internet. The trouble is, there are maybe a tenfold or even a hundredfold of stories contradictory to theirs. Many have unsuccessfully launched a business enterprise that is internet based, but only a handful are likely to succeed.

Is success just good luck and failure bad luck? Not likely. Success takes good business sense, a lot of help and team effort. Most importantly, it is the desire to succeed, the determination to learn and the willingness to invest in a lot of hard work that makes the difference. And yes, some money.


The Basics

Like Neo from The Matrix, traffic is The One. Without traffic, all your effort would just go to waste. Every business needs customers, without them you wouldn’t have anyone to sell your products to. In the online world of the internet, traffic is the walk in customer. The more traffic you have the more people would be able to sell your products to.

But like any business that’s in the corner building or in the mall, not everyone that goes in will buy, but the greater the number that do come in to browse your merchandise, the greater the number of people that will buy your products. It is a simple and known fact.

But how do you get traffic, and traffic large enough that could make a small percentage of eventual buyers enough to make a good profit. Many big companies generate traffic of tens of thousands a day and a measly ten to fifteen percent actually buys, but that small percentage is enough to provide them with good business.

Many of these success stories get their traffic from paying others. Yes that’s right; you have to spend money to make money. Advertising is the key. The more people that knows that your site exists, the more people would of course go to your site, that’s common sense.

While there are many ways that can get you advertising for free, this does not always generate the same high volume as those methods that are getting paid. These paid advertisements include advertising schemes by Google and Yahoo.
The Value of Searches

Potential customers search the internet for whatever products or services they need because the internet is by far the quickest way to locate exactly what you want. Search engines have been very popular because they provide a vital service to many people. They are free and easy to use. With this popularity, they get many visitors and clicks and are the most common sites that people go to. It is easy to understand why so many companies would pay to advertise with these search engines.

Search engines provide information to the millions of users that they have each day. They provide links to many sites that a user may be looking for. If your site’s link pops up in the high ranks of the search results page, you stand a great chance that they will go to your site. While search engine optimization is a cheaper and low cost way to get your site a high rank, paying for advertisements will ensure that you will be on the top ranks.

When you pay for your advertisements, it is like paying for your traffic. This may not sound like a good idea, but the payoffs would tell a different story. When you pay for your traffic, you are guaranteed of a consistent traffic flow to your site. You will never go with an empty sales day.

Paying for your Traffic

Usually, you will be charged with the number of hits a link gets when your ads is clicked. This is called pay per click. For some search engines, you will be charged with the number of times your ad shows up when a certain keyword or keyword phrase is searched. It is imperative that you have good keyword content in your ad. There are many tools that aid you in using the right keyword for the right moment.

All the money you spent in paying for your traffic will not be for nothing. You will get an impressive boost in traffic which will also result in a great boost in your sales figures. Paying for your traffic is a really good idea and you will get all the benefits it has to offer.

By: Janice Jenkins

Do you want your designs for poster printing to look old? There are a few good ways to do this that the usual poster templates out there cannot achieve. I will share with you some of these good ways that have been effective in the past. So ready the mouse and that “ctrl +c” and read on through this small guide on how to make your posters look old.

Research Or Examples
First, you have to know the proper design styles of the era you want to emulate. For example, if you want kind of a western type of poster design, then you have to research for the typical look of western posters. See what colors they used, the sizes, the wordings and other design aspects. You can try a simple search on the Internet to look for information. Make sure to do an image search as well in your search engine to make researching for old style poster designs easier. This should help make your posters look more authentic for the time period that you want.



Use Old Style Graphics
Secondly, you should also always try to use old style graphics in your poster. For example, in our western poster scenario, you must use an image that looks like the ones that can be used at the time. This means that for the most part, in western style posters, simple drawings were used. To make things more authentic you should follow this theme and make your images look like simple drawings as well.

Look For Vintage Fonts
Thirdly, never forget to download and use vintage fonts that were used in that era. This is easier to do nowadays since there are a lot of free fonts that you can download and use. In our western type poster, this means downloading a western type font that looks like typical text that printers used in that era. This adds more authentic flavor to your poster making them look older.

Add Texture, Noise And Clutter
Finally do not forget to add in texture, noise and clutter. Making the poster design look dirty makes it look older and worn down. This is perfect since it will look like your posters were already posted a long time ago. You can do this easily by applying some noise and texture filters in your image editing software.

That should make your posters look old in no time. You do not have to apply all this techniques in one poster design. But a combination of some, or if not all of these techniques should make your posters look very authentic making poster printing look well.

By: Joseph Daneault

If you have a web business site, there are numerous different promoting methods that you will need to get traffic to your website. This is vital if you want to be profitable with any business on the internet.

One method of advertising that you will want to use is called reciprocal linking. This method is extremely efficient, but there are some things which you have to recognize before you employ this strategy. This linking method does take a while to do although it is well worth the effort.


You want to make sure you figure out as much as you can about using this linking promoting method so that you know you will be using it effectively. When you don't take time to do this, you won't see the outcome that you want.

Reciprocal linking is where you exchange website links with another website owner. In other words, you give them your link so they can put it on their business site and they give you theirs so you can put it on your business website.

Here are some things that you need to know about reciprocal linking before you do it.

One: When you begin doing reciprocal linking with other business owners, you want to make sure that you are exchanging links with a site that is related to yours. You don't want to exchange links with a business site that has not anything to do with your program because when you do this, it can in fact do damage with the search engines and your listing.

Two: When you are looking for sites that you can start linking with, you want to take a look at their page rank. You can swap links with any website no matter what their page rank is, but when you exchange links with websites that have a page rank of 4 or more, you will get much better listing results with the search engines.

Three: Reciprocal linking takes time to locate the websites to link with, but it also takes time since you will need to go back at a upcoming date to make certain that the program you exchanged links with is honoring their part of the promise. In other words, is your site listed where they said it would be? There are services on the internet that can help you keep tabs on the links you swap. These websites can do the work of watching the links for you.

These are all incredibly extremely vital things to know about reciprocal linking before you start using it. Linking is certainly something that you want to do for your business site but if you do not know how to do it right, then you won't be able to use it successfully. So, always take time to figure out about it before you use it.

By: Joseph Daneault

Yep, you read it right! Stop promoting your business. How many times a day do you surf the net and see ad after ad full of hype. You just roll your eyes and go on about your day totally forgetting that you even saw those type ads.

I know we all get so tired of flashy, big promise making, ads. Who are they kidding? I don’t know about you but I can’t seem to take those seriously.


On the other hand you see an ad that doesn’t appear to be promising the farm and has that “down home” appeal. You immediately click on it and see a “real” person’s site with “real” information that appeals to you. Wow the whole story about where they are from, how they got started, their family life- it’s all there in black and white.

This immediately sets this person apart from all the internet hype. You read on and they even have a phone number where you can actually “reach” them! Now you’re really excited. You just don’t see it in that fashion these days.

Yes it’s someone who’s learned the ropes. They’ve hit the gold mine of network marketing and it’s not the most expensive ads about their business, no, they’ve learned to “brand” themselves online.

It’s not about the business, well it is somewhat but take this scenario: You walk into a car dealership, immediately a guy walks up and gives you a 30 second commercial and you’re waiting for someone to scream “Cut!” And in the back of your mind you think “oh no, not one of these guys.” You absolutely can’t stand a “pushy” salesman; neither can the rest of us. But say you back up and you walk into the same dealership, and a nice young man walks up and asks you how you are and looks down at your 2 year old whose just waiting for some attention, and tells her how pretty she looks today. Wow, he’s not trying to stick me into the first car we see? He then proceeds to ask you if you’re from around here and tells you where he’s from. A decent conversation is going on. Finally he asks what he can do for you. By this time you are relaxed and ready to look around.

Now, compare the two situations. Which one would you most likely buy from? The pushy big mouth, or the guy that didn’t try to sell his “business” first but made a connection to you? Yes it’s all to often looked over in this industry. It’s all about the almighty dollar.

We find ourselves wanting that new partner and we forget that it’s not the business that sells, it’s YOU. Stop promoting your business and promote YOU. Establish a connection with your potential partners or buyers first.

Build integrity before the sale. Show them who YOU are. Then the business will come naturally. Try being honest and see what happens! It never hurts to try the road less traveled!

By: Sanjay Arora

Social Media as the name suggests, is an interactive technologies and practices used online. This is a practice used by the people to share their respective opinions, insights, perspectives and experiences.

Social media includes a number of applications such as MySpace, Gather.com, YouTube, Wikipedia, Digg, Flickr, etc. Web enables interaction online and social media optimization is the medium to do so. Social means that the when network is working with numerous modes than they should be optimally optimized with numerous users for faster information and larger opinion.

Social Media Optimization is an ongoing slow and steady process to develop larger and more prominent database. There is one drawback that if the expectations of the result are fast say in case of short period sales, then this process is not successful. Moreover, it is quite time consuming and is slow at showing results. If the customer is ready for building strong base and is not in a hurry then you opt for Social Media Optimization which gives concrete results.

Once the client is convinced then, opt for social Media Optimization based on different steps:

Search for a theme or important topic through which you can make effective discussions, online. When the visitor’s search matches the online information then the content is socially optimized in a way that the finder gets the results of the relevant searches than that site is socially optimized. The best way to open a dialog, discussion, back link, is by opening passages to work upon. Moreover, take this into consideration that it is a well known topic on which one can react to.

Create clientele yourself or if that is not possible than create your own remarks and opinion yourself so as to get the desired response. Hire people to execute this special theme so that the buzz is created and traffic is generated. Get engaged in the web community so that all a long term portfolio network is created. Spend some money to take care of the portfolio and add some content, blogs, etc on a regular basis to generate back relevant links.

When printing flyers you have several options regarding the material for the paper. Your flyer printing cost depends on the types of these materials and it will also determine their overall impact to your readers. If you are investing in flyer printing yourself, you have to learn about these options so that you can accurately choose the best one for your goals. Below is a quick guide on each one of them.

Low budget paper
The first and most practical paper type for flyers is the simple low budget paper. This can be your any kind of bond or typewriting paper that you can buy at a store. These usually have the thinnest possible make for publishing and will be the fastest to deteriorate when exposed to environmental effects. While of course this kind of paper is not the best quality though, it is the cheapest and most affordable to anyone. If you want to maximize the number of your flyers and reach the most number of people then this is the paper type that you should choose.
Special colored stock
Now, if you have a little bit of money, you can try and invest in those special colored kinds of paper. While you can still be cheap and print in black and white ink, you can add in a little color into your flyers through your colored paper. This can get a better reaction for most audiences and you can even match the color of our flyers if you have a certain kind of theme. So if you want to add a little color to the lives of your flyers and make them interesting, this is the kind that you should use.

Highly durable paper
Next, if you need your flyers to go far and wide and still be able to deliver your message, then you will need highly durable paper stocks. This means that you need to request a thicker kind of paper from your flyer printing service. Thicker flyers may be more expensive, but it will make your flyers extra song making them last more. You can place your flyers in almost every kind of environment that you want from car windshields, indoor and outdoor bulletin boards, even on bare walls and racks and you will be sure they will still be intact for a good amount of time.

Quality high gloss
Finally, if your goal with your flyers is to really impress your customers then you should go all out with your flyer paper. The best choice for this is to use a high quality glossy type of paper that has a sheen when hit with light. This is the epitome of colored flyers and the most professional in appearance. It might be the most expensive to use, but you will get the best and most impressed reactions when you do so. This is perfect if you want to promote your most expensive products, or if you want to introduce yourself to your market as a new business.

There, now you know all about the different kinds of flyer papers. This can be very helpful to manage your cost and quality for flyer printing.

By: WinsonYeung

Customers play an integral role in shaping one's business. Without the customers, it is impossible for a company to succeed in their goals or sales. As with all other businesses established both in the online and the real world, a company's primary goal is to earn a lot of money. Without any customer to purchase the products that you have, earning money can be as short as impossible.
As companies expand and explore other ways to market their products, the internet has provided a good territory for different industries to collaborate and gain their respective shares of the market. If your company already has their own website and is currently finding a way to increase traffic in your domain, then we have the ultimate guide to help you on your way.
1.Gussy up your webpage
It's not all about the company, it's all about the webpage and how it looks. Whether we admit it or not, a lot of consumers value the aesthetic appeal of ecommerce sites based on how the layout is formed and how personable their webpage is. Making sure that you achieve this tone and ambiance with your viewers will help increase the traffic in your website. Should you need the help of an expert to design your website for you, do not hesitate and get all the help that you and your business can manage.
2.Establish links
Bear in mind that search engine optimization greatly relies on the viability of your company and the products that you offer. Establishing links will help expose your company and merchandise to other possible consumers and will eventually direct them to your online catalogue. Keeping a lot of active links online will also help increase your rank in search engine results, thereby allowing more viewers to come into your webpage.

Article Directory: http://www.articledashboard.com

By: WinsonYeung

Don't you just wish you could get more website traffic for free? While the results might not be as instant as paid page rankings online, a little bit of effort and patience can actually get you places. Unlike search engine ad-ons and paid listings, organic search engine optimization takes time and a bit more planning. However, it is found to be longer lasting than most increased website traffic methods.
Keyword density
According to studies, search engine crawlers recognize text and nothing else. Whether it's included in your domain name or the text that's published in your web pages, as a website developer, you need to be aware of the importance of keyword-rich web page text. A high quality article which includes significant keywords will rank higher compared to an article that has no significant keywords in it.
Make sure, though, that you consider your human readers when you write or buy articles online. It's easy to succumb to cheap, black hat SEO tactics when you're competing against thousands of websites which contain the same subject matter. However, black hat SEO websites live short lives in any search engines online.
Remember, although they're primarily programs, these search engines are still administered by human hands, and humans like me and you value good and informative articles that make sense. Who needs text that's plainly garbage anyway? If you put garbage text on your website, you're bound to be banned from popular search engines online.
Keyword in the domain name
Most likely, you won't be using the original URL of your website, which is probably going to look like a long string of codes which is impossible to remember. If you're serious about developing that website, then you'll go through troubles to buy short and catchy domain names.
A word of advice, though, you should but domain names that include the same significant keywords you've chosen for your online marketing purpose. Make sure that these are all included in the main body of our URL address. Your URL is also text which the crawlers will be able to detect. This means that a god domain name or URL can get you places when it comes to search engine rankings.

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By: Tim Rash

For online business starters, traffic exchange is an excellent way to market the venture. It is a good way to initially promote the site by driving the lifeblood of internet businesses, which is traffic. It is also a best way to reach top ranks in search engines as traffic exchange is a program designed to generate traffic to a site with a proper way in managing it.

Traffic exchange is a site that offers program where a member views other member’s site in order for his or her site to be viewed by the other members as well. It is a very good way to start with marketing as the mechanics are very easy to understand, and there are a lot of ways to maximize the benefits one can get from it.


Most of the traffic exchange programs have free memberships, and then upgrades are available at some terms. There are also other ways to get credits and have traffic directed to one’s site such as having referrals. There are certain bonuses allotted to members who manage to have downlines. If there are enough downlines surfing at a good pace every day, the uplines may not need to surf at all. There are choices to buy downlines; and there are also options to purchase credits at certain cost or packages.

With traffic exchange, everyone is promoting his or her site to other people who are doing the same. Each member views other member’s site to get the credits he or she needs and not really to search for something to purchase online. There are also chances when a member who just surfs normally gets enticed with a business page online, spends more time with it, and then makes a purchase. In relation, the landing page where the visitors will be led in the traffic exchange program must be compelling enough to catch the interest of the viewers.

The landing page is also called a splash page. It is a one page web page or advertisement, giving a summary of the business. It is a way to do pre-selling. This page must have all the possible details it can have but it must not have a very long content as the time range for a page to be seen in traffic exchanges only within 10 to 30 seconds. It must be a detailed but focused page. This is how to get trust from visitors and convert them to be potential customers, then customers.

In relation, traffic exchange is also one way to learn the tactics of a competitor. By browsing on the splash pages of a business in competition with, the current trend it has will be unleashed. Whatever updates the competitor has can be applied to the current business, leading to a developed business plan. It is a free way to investigate on the updates within the competition.

Like any other marketing technique, it is best to maximize the benefits in a marketing program. The traffic exchange has numerous benefits that a business can get. It is best for starters and for online businesses that have limited budget.

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By: Tariq Ghazi

Today, marketing has become an crucial character of selling a product. While looking at the competitors of your product or niche, you need to motivate yourself and toughen up and the most essential thing to do is to make sure that your marketing strategies are better. Spending money on promoting your product or web site is a precious investment. There are now many ways of promoting and marketing your business.

are nowadays more forward-moving when it gets to marketing and advertising. Thinking about the old days when all the promoting and advertising of your product or services had to be done through hand out flyers or leaving it up to word of mouth. Nowadays there is a lot of people doing the identical business as you and working round the clock to get the most clients. As a webmaster you must use effectual ways to get visitors to your web site. Driving traffic to your website is not just accomplished in 1 day; it calls for a lot of work and imagination.


Requesting a link to your website by many web directories is a step towards driving traffic to your personal website. Most of these web directories are for free which means you do not require much money to advertise your website. The most important thing to think of is that there are directories that are for unique lines of businesses. So if you are in the wholesale industry, that means that there are a lot of special directories that list wholesales only. However there are also some on line web directories that are not for free. You are required to pay monthly fees for being listed. Lots of them are also very good for driving traffic to your website.

Exchanging links with other internet sites that complement your own website is superb way of driving traffic to your website. When you link with other sites, what you are simply doing is revealing yourself on a grander base thereby raising the encounters of someone visiting your site.This means that the more sites you link with, the more visitors you'll have on your own website. The trick is to make sure that you link up with sites that get at least as much traffic as yours does. If you can link up with web sites that get more traffic as yours then so much the better. Linking up with websites that do not get lots of traffic is only a waste of time and in business time is money.

Making sure that you are indexed by search engines is another remarkable and one of the most crucial ways of driving traffic to your website. Striking the search engines can be a profitable way to increase traffic to you website but make sure that your website looks good and professional. Make sure that the META tags of your website are fitting by your topic and set. Also make sure your keywords are specified and relevant to your website. From there you should also make sure that the content of your website is right and newsworthy.

Another great way to get Quality Website Traffic and also Targeted Website Traffic is to make a deal with website traffic providers. Take a look at Wholesale Website Traffic. Change your business online and actually start making money today. No traffic means no profits!

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By: WinsonYeung

Beginner internet marketers think that it takes a lot of money to increase traffic to their websites. Unknown to most of them, there are many natural ways to get free website traffic. This is done through organic SEO or search engine optimization.
Text is your site's backbone
While some people think that developing websites is all about fancy layouts and photos, the truth of the matter is that search engine spiders depend largely on text. This means that you need to make things balanced in your website. While graphics and flash images are pleasing to the eye, articles are more attractive for search engine crawlers.
The right set of articles with the right keywords in them can put you on top of search engine lists effortlessly. Of course, you should avoid over-optimizing your website by placing useless text that repeats the same keywords unnaturally. If you're not sure about how to write your articles so that they're both machine- and human-friendly, you can always hire a professional web content writer to do this for you.
Stop changing domain names
Remember that the site's age has a big role in search engine ranking. If you keep on changing your domain name so that it's catchier or easier to spell out, you're bound to lose those search engine spiders pretty soon. Your old URL will be posted on the search engine rankings, but because you've chosen to change your domain name yet again, the links will be useless and will soon be removed from the list.
Instant inclusion into these search engine lists is possible, but it will cost you money. Unless your website is naturally optimized, you're also bound to lose the paid spot on the list once you stop paying up. Natural or organic SEO is still the best way to go if you're hoping for long lasting top search engine rankings.


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By: WinsonYeung

Having a website without any visitors is like having a village with no people. As with all marketplaces, it is difficult to sell products if you have no market to begin with. It is important to know how you will be able to gain a recognizable figure and brand so as to draw a lot of people into buying your products. Ecommerce sites were specifically built to help a lot of companies advertise their products to the growing population in the online world.
By simply visiting a website, you get the chance to experience a virtual tour of all the merchandises that a particular company has under their belt. If you are one of those companies who are currently having trouble on how to increase web traffic, here are a few things that can help maximize your website's visibility:
1. Have a striking brand
A brand can easily tell a lot about a certain company. By simply looking at your company's brand, a person can judge whether or not your company has what he/she needs. Since not all people have the time and luxury in the world to fully browse on a particular website, they greatly rely on the signature of your company. Ensuring that your web page has a striking brand will help generate heavy traffic to your domain.
2. Be open to subscriptions
Feeds help consumers and other potential clients to be updated should you have new collections or products. This also widens the scope of your market and can easily help other people refer you to their families and friends. Making sure that your customers are updated will help you earn their commercial approval. As you update each and every customer in a timely manner, it will be much easier for you to increase web traffic by inviting them to your website to check on the new uploaded products and merchandises.

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By: Marita Hines

Every good traffic-building campaign needs to be monitored at every stage. This is something easily done with Google Analytics. Just sign up, paste the code into your web pages as instructed, and you’re ready to go. Beware—if you’re one of those personalities that monitors the daily fluctuations of the stock market, you may find Analytics just a bit addictive. If you’re a new website owner, get the Analytics program installed immediately. Down the road, you’ll realize the importance of traffic building activities and will be glad you took this initial step.

There’s no need to hire a programmer--some of my favorite reports are quick and easy to create using Google Analytics.
Create a Market Segment

If you’re a company that caters to local or regional clients, you may want to create an Advanced Segment first. This will allow you to view any reports—including custom designed ones—as they really apply to your target market.

Under Advanced Segments, create a new custom segment. For this example, we’re going to create a segment for the territory of Harrisburg, Lancaster, and York, Pennsylvania.

Select Visitors, then slide the “City” dimension over to the report form. For “Condition” select “Matches Exactly”, then type “Harrisburg”. Continue this process for Lancaster and York, ensuring that you Add “or” Statement between each.

Then, because some of these cities exist in other states, I will Add “and” Statement and slide over the Region dimension and “Match Exactly” to “Pennsylvania”.

The last step is to name your segment. In this case, I’m calling it “York-Harrisburg-Lancaster-PA”. Then click on “Test Segment” to view the results. You now have the capability of viewing that market segment in any report—custom or canned. Now let’s monitor your traffic building progress.

Monthly Organic Progress Report

Organic search results are unpaid traffic that is sent to your website from the search results. To easily view your monthly organic search results, click on “Custom Reporting”, then “Create New Custom Report”. You’ll notice the same format you used when you created your market segment.

Start with the metrics—slide over the metrics for Visits, Time on Site, Pages per Visit, Bounces and Bounce Rate. Most of these metrics are self-explanatory except for the Bounce Rate. The Bounce Rate is important—it’s the percentage of visits that immediately click off your site. It’s a great indication that either the wrong traffic is being sent to your site, wrong keyword usage, or the site needs some work.

Now, under the Dimensions section, select “Medium” and slide it over to your report. Medium is the breakdown of organic, referrals, or direct visits to your website. As a Sub-Dimension, slide over “Month”, then “Keyword” below that.

Be sure to edit the name to something you’ll better recognize. In this case I’m calling my report “Medium Progress by Month”. Your report layout should now look something like this:

To finish, select “Create Report”. Save Your Report to the Dashboard. Select your report, then drill down to Organics, then Month. Apply your market segment filter by selecting the “Advanced Segments” in the upper right corner. Checkmark the “York-Harrisburg-Lancaster-PA” segment to apply to your custom report. You can deselect “All Visits” to view only your new market segment. Now that you have it the way you want to view it, select “Add to Dashboard” and you’ll have an instant view of the organic results every time you log onto your Analytics account. Or, better yet, click on “Email” and schedule this report to arrive in your inbox on a daily, weekly or monthly interval. Quick and easy—nothing to it!

Let me know how you make out and please share your own favorite reports.

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Traffic Building with Artspell Web Solutions

By: WinsonYeung

If you're a smart web developer or internet marketer, you'll make use of every element that promotes increased website traffic. It sound's terribly easy, right? Think again. The key to good and effective search engine optimization or SEO is balance, and sometimes striking a balance is easier said than done.

Keyword density
By now, you should already know that the text in your website is a major tool that promotes increased website traffic. Unless you optimize the text in your website with significant keywords, the search engine crawlers won't be able to recognize you.
Some internet marketers, though, make the mistake of over-optimizing their website. This means publishing articles that are too rich with keywords. These articles will tend to look totally useless for the human readers. You need to learn how to incorporate keywords into your text without making it seem unnatural, awkward or annoying. In other words, when you're employing SEO tactics, you need to use your guy feeling and avoid overdoing things. Only include the keywords to your text when called for. If you're unsure about how you should pull this off, you can always get professional web content writers to do this for you.

Simple but effective layout
Another thing you need to control when you're planning your website is the layout. Amateur website designers tend to overdo flash images, graphics, and multiple frames. While these tools look fancy to the human eye, they don't help much in getting the website ranked higher on search engines.
Remember, the key to effective SEO is balance. Make sure that you're not incorporating elements into your design that aren't necessary. If you can deliver your sales pitch without resorting to frames, make do with a simpler layout. Remember, flash images and photos take a lot of bandwidth, and they have very minimal text that search engine crawlers can detect.
If you're placing a flash image into your website, remember that the more complicated it is, the slower it'll upload on the visitor's browser. Apply elements sparingly if they don't contribute to page rankings online anyway.

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